Deep understanding of your product or service users and what they are trying to accomplish through your product or service, is critical to innovation and growth in all businesses. Design thinking is a collaborative process for the empathic and comprehensive understanding of users and their latent needs to create innovative products and services.
Design thinking starts with identifying a product or service opportunity through deep and empathic understanding of targeted user needs. It then involves working collaboratively with targeted users through several prototyping and test cycles to develop an appropriate product or service that effectively meets most of the identified needs.
Design thinking has always been an essential part of the training of industrial designers and architects. More recently design thinking has been identified as an essential tool for the effective training of entrepreneurs and business managers at all levels.
This workshop will enable participants who have no familiarity with design thinking to undergo several in-class exercises and case studies to practically experience the design thinking process. Participants will also explore the potential of design thinking methods when applied to their own industry.
Benefits of Attending
The program will introduce the design thinking framework currently used in practice. Participants will undergo simple exercises and reflections on immersive research, challenge framing and prototype testing. They will discuss practice cases on design thinking in business. Participants can then use the design thinking methods learnt with their work teams.
Who should attend?
Middle to senior level managers, client-facing business process and strategy consultants and entrepreneurs who wish to hone their business thinking and innovation skills and have no prior exposure to design thinking would benefit the most from this program.
- C-suite executives including CEO, COO, MD, Founder, President
- Entrepreneurs & Social Entrepreneurs
- Chief Strategy Officers, Chief Design Officers, Senior Designers, Design Consultants
- Innovation Leaders, Product Owners, and Managers
- User Researchers